Featured · Playbook
The 3-moves framework that replaced our reporting meeting
Why three prioritized actions beat 200 charts every week — and how to build the muscle.
May 2, 2026 6 min read
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Blog
Notes from operators.
Playbooks, benchmarks, and product essays — written by the team.
Research
SMB benchmarks 2026: what good actually looks like
We analyzed 4,892 SMBs across 12 industries. Here are the percentile rankings that matter.
Apr 21, 2026 11 min
Product
Decision Memory: turning weekly moves into a compounding asset
Most teams forget what worked. Here's the system we built so yours doesn't.
Apr 9, 2026 5 min
Tutorial
How to actually stitch GA4 and Shopify (without losing your mind)
A practical guide to attribution across web analytics and your storefront.
Mar 28, 2026 8 min
Playbook
What we learned scaling acquisition in MENA
Salla, Zid, WhatsApp Business — the regional channels that move the needle.
Mar 14, 2026 7 min
Design
Designing an AI advisor people actually trust
Citations, ranked outputs, and the UX patterns that earn long-term reliance.
Feb 28, 2026 9 min
Engineering
Why we route across three model families instead of one
The economics of mixing GPT-class, Claude-class, and a fine-tuned local model.
Feb 14, 2026 8 min
Research
How three agencies grew margins 14 points without raising rates
A breakdown of the operating changes that actually moved P&L.
Jan 30, 2026 10 min